ROCK HILL, SC September 15th, 2005 Kings Electronics launched its new Direct CONNECT service, appealing to OEMs and other interconnect end-users by offering an aggressive two-week lead time on connector orders of less than 100 pieces.  Until recently, Kings Electronics products have primarily gone to market via the Electronics Distribution channel.  By re-focusing the company's efforts on the end-users of connector products, Kings is seeking to improve brand awareness and expand their customer base in the North American market. 

In addition to the promise of rapid response and delivery, customers placing small-quantity orders directly with Kings Electronics will also have the opportunity to utilize a variety of other value-added services, including access to Kings Design Engineers, who are available to offer technical advice or consult on custom design solutions.  Customer Service and Sales Representatives are keeping up with the latest best practices and industry trends, and can assist customers in the planning of upcoming projects. 

Most importantly, with direct to customer shipping and a two-week turnaround on orders, end-users of Kings Electronics products are no longer limited to what is available on the shelf when they have an urgent need.  A virtually infinite array of products, including a variety of unique and specialized connectors, is being offered via Direct CONNECT.

Founded in 1947 and located in Rock Hill, South Carolina, KINGS Electronics is a well-known connector manufacturer, supplying a variety of products to multiple interconnect markets, including: Commercial and Military Aviation, Telecommunications, Broadcast, High-Voltage Lab and Test Equipment, and other Industrial and Original Equipment Manufacturing Applications.  Kings Electronics is in full compliance with the European Union Directive 2002/95/EC (RoHS).  All Kings Electronics products are manufactured under ISO 9001:2000 and AS9100 registered quality management systems and are NEBS Level III Certified.